SOFII's Choice(s)

2. Ask appropriately. "Getting the ask right is crucial. By knowing your donors and understanding their motivations, you can tailor your fundraising communication to suit them."

3. Show donors how they can make a difference. "One of the most important questions that a donor will ask is, 'Will my gift make a difference?' If you can clearly show your proposed solution to the problem and what you will be spending their donation on, then the donor is more likely to give."