SOFII's Choice(s)

Following are just a few of the timeless and inspirational campaigns in the SOFII Best of the Best Showcase. (All commentary provided by the SOFII website.)

— Margaret Battistelli

The £5.5 billion appeal that changed British fundraising

"The most successful fundraising appeal ever." A mighty claim indeed but one that SOFII feels is most deserved. By pioneering fundraising methods such as house-to-house collections, penny-a-week appeals and the popularisation of charity shops, the Duke of Gloucester's Red Cross and St. John Appeal Fund raised the equivalent of £5.5 billion. As well as raising this extraordinary amount, they also paved the way for many of the fundraising techniques that are relied upon today.