No Substitute For Passion

Keeping it fresh: “Because marketing plays an important role in successful fundraising, I like to come up with new slogans, logos, taglines, quotations and colors in our collateral materials every few years. It’s important to keep with your brand, but strive to be current and new.”

Challenges facing fundraisers: An organization must work to distinguish itself from the crowd of competitors. That needs to be done through reputation, stewardship and excellence. Rise to the top to become the leading provider of services in your category.