Tips for Creating Cause Ambassadors

The ASPCA recently unveiled a new online network where supporters across the country can sign up as ambassadors for the organization, and register to organize and host events in their own communities.

Jo Sullivan, senior vice president of development and communications for the ASPCA, says ASPCAAmbassadors.org offers supporters ideas about everything from bake sales and dog washes, to workplace fundraisers, to tribute pages where family and friends can make donations to the ASPCA in lieu of birthday or wedding gifts or to memorialize lost pets — and then supporters take it from there, registering their events and setting personal fundraising goals. The site also enables users to upload e-mail addresses of friends to contact them about the events.