Tips for Creating Cause Ambassadors

Sullivan says the program is aimed at donors and other supporters who want to spread the word on behalf of the ASPCA. On average, she says, the organization gets 400 phone calls every month from people wanting to raise funds for the ASPCA.

"Up until now we haven't really been able to support them very much, with the exception of saying 'thank you,'" Sullivan says. "Now we feel that we're responding to the consumer ask or the pet-loving ask out there.