Tips for Creating Cause Ambassadors

"We had no way of really telling a great story of these ambassadors on the ground, and now we'll be able to," she adds. "They can come back and upload pictures of their event; we're going to share their stories on our community sites including Facebook and MySpace, as well as our ASPCA online community. So really our goal here is to create a bigger family and give these people the opportunity to share the passion that they have about animals with their friends."