Tips for Creating Cause Ambassadors

She adds that while the organization also will try to fundraise from ambassadors, it’s going to do so judiciously.

"Somebody that's willing to go out and do a fundraising event for us — you know, bake sale, Tupperware show, whatever they want to do — the next communication from us should not be a 'Oh and where's your renewal gift?'" she says. "So, certainly, fundraising will be a part of that, but it's just going to be one part of the follow-up stream. A big part is going to be to make sure that they stay happy, engaged and willing to be in their communities helping to spread the word about what we do."