Are You Teasing Me?

So, let’s turn the process around and think first about what is going to get a donor into the envelope. Here are a few ideas from my mailbox.

A 'double whammy'
You know that big, blank backside of your envelope? Use it! Add a second teaser to increase your chances of capturing attention. Of the envelopes on my desk from the last week, more than half have huge, white (or Kraft) backs that are devoid of any compelling copy. There’s usually some printing (recycled paper logo, a mail code or return address), but nothing that gives me one last chance to reconsider and look inside. Adding a second teaser there costs nothing — and could get a potential donor to open the envelope.