Are You Teasing Me?
Nothing
Yes, that’s right. An envelope that is addressed to the donor and has a live stamp (even the nonprofit stamp) appeals simply because of the unknown. The recipient thinks, “I don’t know who this is from, so I’ll take a few seconds to check it out.” Of course, your job then is to be sure you don’t disappoint — you must deliver with a great opening paragraph.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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