Are You Teasing Me?
'RSVP Requested' or 'The favor of a reply is requested'
These teasers are great for older audiences who still feel a compulsion to honor the request to respond (and know what RSVP means). It probably won’t work with adults who aren’t compelled to respond to invitations, but rather just show up if they can. Test it before you put it on 100,000 acquisition mailings.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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