Tips for Creating an Online Strategy

Goal: Raise money.
Tactic 1: Grow e-mail list externally, then ask for donations
Measurement: Cost of list growth/donations received. Look back over last six months and then again in 12 months.

Tactic 2: Outreach on Facebook using Causes, then ask for donations
Measurement: Staff time invested growing and engaging community/donations received on via Facebook or through Web site