Tips for Creating an Online Strategy

Some ways to measure success include looking at:

• number of donor leads
• number of actions
• number of new e-mail subscribers
• clicks to site (but at what cost?)
• cost per donor; action; subscriber; click

5. Repeat steps two through four until you achieve your goals.

"Finding donors and raising money online is more important than ever," Rardin said. "A thoughtful strategy will vastly help improve your chances of success in online outreach.