Tips for Creating an Online Strategy

“You don't have to be everywhere,” he said. “Just start where your current donors are, and that may mean your e-mail list and that may mean coming to your Web site. You don't have to be on HighFive and Bebo and Twitter and Facebook and Friendster and Flickr and everything else. Just find out where your people are and how to connect to them from where they are to being on your e-mail list and donating on your Web site."