Tips for Creating an Online Strategy

Rardin spoke in May in the Network for Good webinar "Creating an Online Fundraising and Marketing Strategy to Thrive in Tough Times.”

"There's a huge amount of excitement about the potential of the Internet and being able to present to hundreds of millions of people online and connect with people all over the world to get them excited and passionate about your cause," Rardin said. Though enthusiasm sometimes outpaces actual returns, "many organizations have seen some success with a variety of these different spaces online," he added.