Tips for Creating an Online Strategy

When new tools emerge, there's a great deal of excitement and a lot of buzz over the "next big thing," he said, referencing a chart by Gartner Consulting of the "Hype Cycle for Emerging Technologies" from 2008. People then flock to these new tools and embrace them, but often without a systematic approach that guides how they're going to use the tools, an understanding of what makes the tools different from other ways of communicating with supporters online, and a way to really make the most of the tools.