Tips for Creating an Online Strategy

Strategy
An online strategy is a plan of action for using the Internet and other digital media to achieve a goal or set of goals. Facebook, Twitter, SMS, Web advertising and search engine optimization aren’t strategies but rather tactics that can be used to achieve an online strategy.

Rardin noted that the majority of online donations come to organizations through their Web sites. Therefore, he stressed, before organizations invest staff time or money into online marketing or outreach, they should ensure that their Web sites are able to capture new contacts and accept donations.