Tips for Creating an Online Strategy

"You've got to have a Web site that's functional, that is really optimized so an individual can easily donate online, easily sign up to hear from you online," Rardin said, “because the whole point of all this other online outreach and promotion and connecting on Facebook and what not, the goal of all that is get people to come back to your Web site to do whatever it is you want them to do — whether it's take action, sign a petition or make a donation."