Tips for Creating an Online Strategy

Define your online strategy with the following steps:

1. Define your goals.
A possible goal could be to get, say, 2 percent of funds from online sources by the end of next year. "That's a nice, concrete, very measurable goal," Rardin said. Other goals could be to raise awareness of the organization and an understanding of what it does, to drive traffic to a specific advocacy page, or list growth — all of which should be done in an effort to grow donations down the road.