Tips for Creating an Online Strategy
Other tactics he suggested are:
- search engine marketing, which can be used to drive traffic to a Web site donation page or for branding;
- e-mail list growth services, which can help an organization identify donor leads, are great for engaging an audience and help with branding;
- e-mail marketing (list purchase/rental), which can be used to drive traffic to your site where contact information can be captured and for further branding;
- display advertising, which is often eye-catching and good for branding; and
- social-network outreach, which is mostly about branding and building community.
3. Implement tactics in a way that can be measured and tracked.
Have a plan for measuring and evaluating each of the tactics you implement before starting, and count staff time when calculating costs. Below is an example of an online strategy with a goal and tactics that can be measured and tracked:
- Companies:
- Network for Good
- People:
- Eric Rardin
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