Tips for Creating a Simple Privacy Policy

* Promote the policy with key stakeholders (for nonprofits, these are donors, members, volunteers, board members, etc.).

* Update the policy as needed to stay current with changes in programs and services within your organization.

The DMA has an online privacy policy generator in which an organization can complete a questionnaire (16 questions in total) based on their Web site’s information policies to create a privacy policy statement that they can then post on their Web site. The privacy policy statement created will reflect the DMA’s Privacy Principles for Online Marketing.