Tips to Energize Your Donor Newsletter

The front page is prime real estate and should be reserved for news of the greatest importance to donors. Donors are interested in:

• accomplishments (What did you do with my money? What did I help do?);
• opportunities (What could you do with my money? What are other ways to help?);
• recognition (Did my support matter? Am I important?) and;
• efficiency (Can I trust you with my money?).

Donors want to get behind what it is you're fighting to achieve. Ask yourself what fight is it that you're, and be sure to tell donors how they’re helping you win.