Tips to Energize Your Donor Newsletter

When focusing on emotional triggers, begin with the name of your newsletter — a high-visibility location that's the first thing donors see — and go from there.

Flaw 4: Your newsletter is not "donor centered," i.e., it doesn't make donors feel needed or wanted. Ahern said your organization should consistently reinforce the idea that donors are essential to your mission. The newsletter is the place where you can tune in your donor base to the problems the organization faces and make it clear to them that their support is going to make a difference. Make the theme of your communications be "your support is essential to [insert your mission]."