Tips for Maximizing Facebook and Your Web Site

Stats measured include user exposure, total interactions, demographic information and post quality score (measures how engaging posts have been to users in the last seven days), among others.

"By understanding your activity and performance, fan response, trends and comparisons, you are better equipped to improve your presence on Facebook," Barry wrote. "Actually, this data will likely help you improve your overall Web efforts! Use the stats to gain valuable insight into what your constituents like, what type of content they interact with the most, what they tend to share with their friends and, maybe most importantly, what they don’t like."