Tips For Maximizing Facebook and Your Web Site

By Abny Santicola

2. Make content easy to consume. Make it easy for visitors to subscribe to your content. Google FeedBurner allows visitors to subscribe to content updates on your site via RSS or e-mail.

3. Make content easy to share. Social-bookmarking plug-ins such as AddThis allow people who like your content to share it with their networks.

4. Make your organization easy to find on social networks. "Your main Web site should highlight your presence on these sites so that your readers can connect with you in social ways online," Barry writes.

5. Use a URL shortener like tinyurl.com. Shrinking URLs makes it easier for you to print them in newsletters, mailings, etc., and for readers to share, giving you richer statistics.