Tips From the Tops on Keeping Fundraising Fresh
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* Jo Sullivan, senior vice president of development and communications, ASPCA, and our Fundraising Professional of the Year (Organization): By adding and experimenting with new channels — be it text messaging or FSI (free standing insert) or more integrated media campaigns. Just looking for the next big (or small) thing which will open your program in multiple channels to multiple groups of potential donors.
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Abny Santicola
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