Tips From the Tops on Keeping Fundraising Fresh

* Dixie Ost, director of direct marketing, Heifer International, and one of our Top Women in Fundraising: By utilizing our DM appeals to keep donors connected to Heifer’s work via fresh information from the field about the people we are helping — whether they donate or not.

* Kurt Aschermann, president/COO, Charity Partners, and one of our Top Men in Fundraising: The people in our industry do that [for me].