Tips for Good Client/Vendor Relationships, Part II

4. Hire the best you can find and then trust them, based on past performance.

5. Be willing to take calculated risks in order to achieve creative breakthroughs.”

— Steve Maggio, president and chief creative officer, DaVinci Direct (www.davinci-direct.com)

“Consider [your agency] your partner. Share all information and discuss areas that you are not comfortable with.”