Tips for 'Greening' Your Nonprofit Practices

4. Formats and production practices. To reduce its environmental impact, NWF mails smaller formats (which helps with postage, too); uses less, or smaller-sized, inserts; uses lighter weight paper; and uses common size components like BREs.

When it comes to production, Zaleski said, every little bit helps. The organization tries, when it can, to use printers and mail shops in the same vicinity as one another to reduce the energy wasted in shipping. Meeting art and proofing deadlines also is important, Zaleski said, as production delays cost resources and money.