Tips for 'Greening' Your Nonprofit Practices
The "Green 15," as analyzed by Brophy, includes:
List hygiene
1. Honor customer choice to receive mail by maintaining in-house do-not-market lists; use the Mail Preference Service monthly for prospect mail; and provide customers with notice and choice in each of your solicitations.
2. Reduce misdirected and undeliverable mail by using U.S. Postal Service or commercially equivalent files.
- People:
- Anne Zaleski
- Meta Brophy
- Places:
- New York
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