Tips for 'Greening' Your Nonprofit Practices

Brophy stressed the need to green all of the channels you use, noting that just because it's paperless doesn't mean it's green.

For National Wildlife Fund, missioned to protect wildlife for future generations, being green is in keeping with the organization's internal motto to "walk the talk." Eighty-five percent of NWF's carbon footprint comes from paper, including its four education magazines and direct-mail fundraising.