Tips for Growing Your E-mail List

According to Perkins, the cycle for converting people into supporters for nonprofits usually goes something like this: A person learns about your organization or issue; this awareness leads her then to recognize your brand in connection with that issue; she grows to trust your organization; because of that developed trust, she responds to an invitation, solicitation, story or action alert you send; she then becomes a member/activist/donor; she has an experience with your organization as a member/activist/donor; she feels a sense of connection with or ownership of the organization; and this leads her to become an ambassador for your organization.