Tips for Harnessing Web 2.0 Potential

Potential pitfalls of these tools, however, are the loss of control and the public criticism you open yourself to by using them. And it can be a lot to maintain and keep current.

The presenters suggested outfitting your Web site with Web 2.0 features to take advantage of the opportunities these tools offer and the ability to fundraise via your site. Online giving is the easiest way to give smaller gifts and/or convey vital information for larger ones. The best online giving applications are timely and actionable, and connect donors to their interests.