Tips to Help Boards Determine the Necessity of a Capital Campaign

* Can be developed and planned in an economical way.

* Will interest and excite potential donors.

Other questions such as how the campaign will be funded and who will benefit from it are important to answer, as well. Capital campaigns raise funds to fix or build facilities, but most donors are more interested in hearing about the impact the facilities will have on people. As Schumacher writes, “Instead of telling donors how the capital improvements will extend the life of a building, tell them how the work in the refurbished building will benefit people.”