By
Jim Killion
and Amanda Wasson
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2. Make it easy to respond. Visitors easily can get distracted on a Web site. Therefore, it’s helpful to repeat key action elements across Web pages. Duplicating design elements like “donate now” buttons or sign-up links helps keep constituents on track. It will help visitors remember why they came to the site and encourage them to take action.
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- Companies:
- Kintera Inc.
- People:
- Amanda Wasson
- Jim Killion
Jim Killion
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Amanda Wasson
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