Tips to Improve Online Fundraising

6. Don’t let SEARCH drive people away. Depending on what research source you trust, 30 percent to 70 percent of all site searches end in failure. And failed search leads to a high abandonment rate (most research shows rates of 50 percent or more). So include search on your site, but not in high-response locations like the upper right. Try placing search in left navigation or even in bottom navigation.