By
Jim Killion
and Amanda Wasson
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7. Test, test, test, and adjust for greater impact. The Web gives fundraisers and direct marketers quick and cost-effective testing options that are not available offline. Your site visitors and constituents will tell you what they think about your architecture, design and usability by how they respond. Test for the best response and watch your results improve significantly.
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- Companies:
- Kintera Inc.
- People:
- Amanda Wasson
- Jim Killion
Jim Killion
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Amanda Wasson
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