Tips for Improving Constituent Communications

3. Consider all possible channels of communication. Don’t just think about donor communication as outbound tactics like direct mail and e-mail. Mechanisms that draw donors inbound to your organization like your Web site, special events and incoming phone calls all are communication opportunities.

4. Target communications based on all available customer information. Use e-mail and Web management tools to leverage the information you’ve collected about donors and send them targeted Web content and e-mails.