Tips for Increasing Phone Contacts

One of the biggest challenges to telefundraising is making contact with the people you’re calling. But Jim Chmielewski, vice president of client services for telemarketing firm Public Interest Communications, says it’s worth the effort.

For one thing, you can get immediate feedback from the person you’re contacting, whereas with direct mail, it takes time to receive feedback -- if you get any at all. So if an organization is looking to test a new case statement or issue, the telephone is great for that because it can get immediate feedback from its members.