Tips for Increasing Phone Contacts

The telephone also works well when trying to convert online leads, upgrading current donors to a monthly giving program and feeling out planned-giving prospects.

“The phone works wonderfully to explain the program and lift the results and acquire new givers,” Chmielewski says.

And for organizations that integrate telefundraising with a direct-mail package, Chmielewski says even if people contacted over the phone say no to donating over the phone, the phone call lifts the next direct-mail piece the organization sends out.