Tips for Increasing Phone Contacts

A common standard practice, but something Chmielewski says people who haven’t done telemarketing don’t necessarily know about, is to telematch or computer number search the file right before calling it. He recommends doing this within a week before doing a telefundraising program.

“A lot of people turn their nose down to telemarketing because nobody likes to, quite frankly, get a telemarketing call. But the organizations would not do it if it was not effective. It does lift response rates across the board,” Chmielewski says. “Those who, basically, have a good concept of the overall fundraising scheme know that the telephone is an essential part of the plan.”