Tips for Integrating Channels to Strengthen Your Overall Fundraising

Online and offline fundraising approaches each have their place in an organization’s program, but also can be used to complement one another.

A session at the AFP 44th International Conference on Fundraising in Dallas on Monday presented by Gene Austin, CEO of Convio, and Bobby Heard, associate executive director of the American College of Emergency Physicians, looked at ways organizations can use the Internet strategically to get more from their fundraising programs.