Tips for Integrating Channels to Strengthen Your Overall Fundraising

The key, noted presenters, is to merge online programs with other channels to create a multi-channel approach, as online fundraising often depends on offline channels, and online fundraising can enhance offline campaigns.

But how do you know what channel to use when?

The presenters recommended using direct mail, telephone and the television to elicit response and to acknowledge gifts. Face-to-face approaches are best for high-value donor cultivation and solicitation. And the Internet is best for list building/outreach, engagement and advocacy, emergency response, peer to peer solicitation, efficient processing, and to build loyalty/stewardship.