Tips for Integrating Channels to Strengthen Your Overall Fundraising

The presenters recommended attendees start doing the following things today to move towards channel integration:

1. Collect e-mail and postal addresses. E-mail addresses can be collected through direct mail, telemarketing, etc. And collect postal mail addresses from online visitors.

2. Cross-promote online/offline mediums. Drive radio, television and telemarketing responses to Web pages. Drive postal mail responses to customized landing pages or micro-sites.