Tips for Integrating Social Media and E-mail Strategy

In the recent FundRaising Success webinar E-mail Strategies for Driving Donations held at the end of October, Christina Johns, senior manager of direct-response television and social media for the International Fellowship of Christians and Jews, and Allison Van Diest, senior product marketing manager for Blackbaud, shared how strong segmentation can drive great e-mail strategy and how social media can fit into e-mail strategy.