Tips for Integrating Social Media and E-mail Strategy

Johns shared a handful of applicable tips on this latter topic that nonprofit fundraisers trying to integrate e-mail and social media might find helpful.

She stressed that e-mail is not dying. It's still needed for a handful of tasks, which include password confirmations/changes; professional correspondence; bank alerts; and to join social networks. And social media is not replacing e-mail. Rather, it's an outlet to use e-mail messaging and to test new ideas. Social media, Johns said, can increase traffic to your Web site and grow e-mail lists, and it gives you an opportunity to listen to your supporters, competitors and critics, and learn how to be more effective in e-mail fundraising.