Happy Holiday (Giving) Season to You!
Fundraising pros share tips on how to make the end-of-the-year push fruitful for both your organization and your donors.
Focus on timing — set a schedule and stick to it, but test tweaks in timing.
Willis Turner, senior copywriter, Huntsinger & Jeffer
1. Think like a poet: [William] Faulkner said novelists are failed short story writers, and short story writers are failed poets. In other words, brevity is power. So be concise, and make sure you have an emotional reason for every word you use.
- Companies:
- Amergent
- Craver, Mathews, Smith & Co.
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