Happy Holiday (Giving) Season to You!

1. Encourage year-end giving. Staff created a simple postcard that was sent right after Christmas to everyone on the mailing list reminding them that year-end gifts must be received by Dec. 31 in order to count for the year.

2. Encourage online giving. Since the organization has a website with a "Donate Now" button, we conducted a viral e-mail campaign the last couple of days of the year. On Dec. 29, we sent out an e-mail to all board members, volunteers, staff and donors who we had e-mail addresses for to thank them for their support of the organization and give them the link to the website. We reminded them how important the organization is in changing lives of people in the community and asked them to forward the e-mail on to any friends they think would also support our work. (This is what made it viral.)