Happy Holiday (Giving) Season to You!
Fundraising pros share tips on how to make the end-of-the-year push fruitful for both your organization and your donors.
3. Pitch stories after Christmas. The week between Christmas and New Year's is usually a slow news week. It's not too hard to get a story on TV or in the paper. We chose a great story and pitched it to the local media.
The combination of these activities resulted in a small flurry of donations during the last week of the year. We saw several first-time donors through our online efforts, one of whom gave a $1,000 gift. We were quite pleased with the outcome, and it met the organization's need for a big finish for the year.
- Companies:
- Amergent
- Craver, Mathews, Smith & Co.
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