Happy Holiday (Giving) Season to You!
Fundraising pros share tips on how to make the end-of-the-year push fruitful for both your organization and your donors.
Rick Christ, vice president, Amergent
There are two very different seasons: the spiritual season leading up to Christmas/Hanukkah, and the secular season that begins on Dec. 26 and runs until the ball drops in Times Square. You need to be "in the game" for both seasons with different messages and e-mail aggressively in the last week of the year.
- Companies:
- Amergent
- Craver, Mathews, Smith & Co.
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