Happy Holiday (Giving) Season to You!
Fundraising pros share tips on how to make the end-of-the-year push fruitful for both your organization and your donors.
Tim O'Leary, vice president, McPherson Associates
Direct mail: Personalized note cards with a soft ask, using real handwriting or handwritten font, have continued to work well — particularly with mid- level and high-dollar donors. (And they worked for both current and lapsed givers!)
Online: We have found that the week between Christmas and New Year's is a great time for e-mail fundraising. Prospects are usually home and spend some of their time catching up on e-mail. It's one of the best weeks of the year for our online efforts.
- Companies:
- Amergent
- Craver, Mathews, Smith & Co.
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